Established in 2025, ThruLocasLens is just a girl behind a camera with an immensive creative outlook and a love for visuals.

’m Veda - a creative marketer who loves music, visuals, and storytelling. I’ve spent the past few years leading teams in my part time role, all while building my photography brand ‘ThruLocasLens’, and turning ideas into experiences. I love being part of the process, and that’s why im particularly drawn to artist management and music events specifically- watching talent grow and audiences feel connected, with there being purpose, culture and individuality behind it.

Whilst music is my passion, I have not limited myself - I love the whole process from shooting content, to editing, leading with creative direction, for whatever project it may be!